According to a new poll by Interac Corp, out of 1500 Canadians, 80% said they are worried about their online privacy.
While nearly 7 in 10 want more control of their information on the internet.
Interac identifies signing in-verifying your identity- as a critical moment to build trust with an organization, by giving them control of your personal information. However, According to the survey, most Canadians think organizations are responsible for protecting their information and would blame them for a data breach.
“When customers sign-in, to an online service, they are putting their trust in that provider to keep their data safe,” said Colette Stewart, Senior Legal Counsel and Privacy Lead at Interac. “As Canadians hold organizations accountable for the use and storage of data, entities of all sizes have an imperative to provide clear guidelines on how personal information will be used and to enable increased control for users when it comes to managing their privacy online.”
“Canadians want to be squarely in control of their personal information, including who can access it and when,” said Giles Sutherland, Vice President of Business Development, Verification at Interac. “This is core to our philosophy and our approach to authenticating payments. Now, when Canadians verify themselves with Interac verification services, they benefit from security, convenience and control built from years of experience in delivering authentication for governments and businesses across Canada.”
Other key findings from the survey:
-70% are worried about their personal information being sold
-Risky behaviors such as not changing your email password more than once a year, and using the same one for multiple websites, persists.
-Nearly 70% percent need to be educated on how to protect themselves better.
Hill+Knowlton Strategies used the Leger Opinion online panel to survey 1,500 Canadians over the period of January 3rd to 6th, 2023. Sampling was done within age, gender, and region quotas. The length of survey was 10 minutes. Data was weighted on age, gender, and region according to 2016 census figures. An associated margin of error for a randomly selected sample of n=1,500 would be ±2.5%, 19 times out of 20.